Strategic design applied to digital and offline media.
With over 10 years of experience, I integrate marketing, visual identity, and web design into structure- and results-oriented projects. My approach focuses on strategic design, ensuring effective solutions in both the digital and offline environments.
About me
I don’t limit myself to creating layouts. With a degree in Media Studies and a qualification in Advertising and Marketing, my expertise lies in integrating strategy, visual identity and digital experience to build impactful brands and websites.
Currently based in Lisbon, I work with clients in Brazil and Europe, applying my experience to develop the best proposals, whether for large companies or local businesses.
My work is based on research, analysis and testing, always focused on my clients’ business objectives and perspectives.
Formação
BA in Media Studies
Salvador University
AI Applied to Design/Branding
Nexus | Marcelo kimura
Design WEB / UX - UI
School of Websites | Design of Scholl
No-Code Development
Santander Academy / No-Code institute
Experiências
Alrossio Telecomunicações
Telecommunications Shops and E-commerce
Marketing Manager & Designer
I developed and implemented marketing strategies, focusing on digital communication and conversion-oriented visual campaigns. I created graphic materials and campaigns for social media, aligning visual identity and performance.
- Canva
- Adobe package
- Ecommerce
Casa Dez
Beverage Distributor
Marketing Coordinator
I coordinated the marketing department, annual strategic planning, and supervision of advertising campaigns. I managed visual communication, media monitoring, and event planning to strengthen brand positioning. This experience consolidated my systemic vision applied to design and brand building.
- Adobe package
- Social Media
- Events
Outlet Premium Salvador
Shopping Outlet
Senior Marketing Analyst
I planned and executed communication and event strategies. I produced and supervised graphic materials, established relationships with shopkeepers, and monitored institutional campaigns. I experienced a large commercial operation environment, strengthening my ability to organise, analyse, and execute on demand.
- Data analysis
- Planning
- Eventos
Tao Studio
Studio of Marketing and Design
Web Designer & Graphic Designer
I have developed websites, visual identities, and digital materials for different market segments. I have worked directly on visual design, page structuring, user experience, and implementation in WordPress/Elementor. I have integrated branding, performance, and digital presence.
- Adobe package
- IA
- UX/UI
- Branding
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